Privacy Statement

To provide my support effectively and safely in accordance with our agreement for services, I will need to request sensitive personal information from you. In accordance with General Data Protection Regulations 2018 (GDPR), I am required to inform you what Data I will request from you, how I will process that Data, and what your rights are in relation to that Data. The special categories of Data that I will hold about you will be in relation to yours and your child’s health and your ethnic origin.  I will be both the Data Controller and the Data Processor, solely responsible for your privacy. I will not request information from you that I do not need in order to provide my services to you for legal, contractual, and legitimate reasons. I will retain your consultation Data for a period of 25 years, as required for insurance purposes.

The Data I will hold about you, will include:


Date of Birth



Partner’s name

Children’s name and date of birth

Medical history (including obstetric and breastfeeding history)

Consultation notes including plans

All of your Data is processed by myself in the UK (for the reasons indicated below):

  • Wix website builder for initial intake form, contact form, and booking.

  • Gmail professional (Transport Layer Security – TLS) for follow up or otherwise anonymised documents attached, if outside Gmail Professional.

  • Apple iCloud for electronic record storage.

  • Copies of Service Agreement and Assessment & Treatment Record to Private Midwives, with whom I hold practicing privileges.

With your consent, I am required to share your consultation notes with your health care professionals and my employer, Practice Midwives.

Note that I may legally be required to share relevant information to the authorities for safeguarding purposes.

Any information (limited to your name and address) we specifically use for marketing purposes where consented to, such as distribution of newsletters, will be retained for that purpose until you withdraw consent.

You have the right to request access to your personal Data that I hold and be provided with that Data free of charge and within a month of your request. You also have the right to correction of that Data and deletion (where appropriate). If you are not happy with how I manage your Data, you have a right to complain to the Information Commissioners Office (




07846 508131


©2018 by Amanda Smith, Infant Feeding Support (IBCLC & Tongue Tie Practitioner).